There are some jobs in life that can more accurately be described as a calling, or a service to all humankind. Others are just fun.

“Sports science has always been dominated by men and for them, studying breasts is seen as slightly laughable. For women, though, it’s completely credible – they can see the benefits. At conferences when I am asked what I study I say ‘bouncing breasts’ rather than breast biomechanics. It makes people laugh nervously but they always want to know more. So little has been known about this subject until recently.”

She is hoping to use cutting edge technology in ‘intelligent materials’ to help develop smart fabrics which can change to provide custom-made support for each woman which varies depending on the wearer’s level of activity.

She said: “It is only recently that bra design has turned to science. There was no research. It’s like designing a car or kitchen equipment without first thinking ‘what is the purpose of this?’ We need to think why do we need bras? What do we need them to do?”

Full Article at Scientific Blogging