Don’t get me wrong, I love wine and hold little award shows of my own several times a month, but yes, wine awards are bullshit.
The study said that of almost 2,500 wines that were entered in more than three competitions, 47% won a gold medal in at least one contest.
However, of those gold medal winners, 98% were regarded as just above average or below in at least one of the other competitions. Hodgson said that demonstrated how little consistency there was.
“Of the wines that entered five competitions and got at least one gold, about 75% also received no award in at least one of the remaining competitions,” he said.