Tuesday, October 27th, 2009
“Colonel Sanders” Visits U.N.

kfc_1510484c

Story From Telegraph.co.uk.

An actor dressed as pop culture icon “Colonel” Harland Sanders managed to sneak his way past security and into the United Nations posing for photos, shaking hands, and even attending a meeting.

Usually these sort of pranks are pulled off by political activists or artists, but this time the whole thing was cooked in a KFC marketing department;

“As part of its campaign to promote a new menu range, KFC is “lobbying” the UN for the fictional Grilled Nation to be accepted as a member state.” Read the rest here >>.

Fast-food makers in particular seem desperate to launch ad campaigns exploiting so-called guerilla and/or viral “marketing” techniques to boost sales. Unfortunately so far most of these efforts are considered to be abject failures by industry watchers.

Too bad no one warned Richard Heene about this.

Related Posts