Most troubling is how nocebo is used on unsuspecting consumers. The nocebo effect is not only well recognized in medicine and science research, it’s well-recognized by marketing professionals. Nocebo is why fear has become the most widely used political and marketing technique, especially when it comes to food and health. Fear sells. This natural human […]

If you’re into amazing buildings and weird stories, check this out. A series of underground temples in Italy inspired by the visions of a man named Falco (he’s not being rocked by Amadeus though).Besides the wonderful temples this group doesn’t worship a spiritual leader, and funds itself through small businesses and organic farming.Sounds too good […]

Anyone looking for a career change? Finding inspiration in a book on treasure hunters, Steve Arnold refocused his direction less life and has become a globe trotting Meteorite Hunter. So far he hasn’t been chased by cannibals. Chicken Little was right – Los Angeles Times “For every meteorite he discovers, he says, he finds 30 […]